February. month seven of being in business. With the first six months under my belt, and with the new year, I'm feeling the need to lay out some goals with my business for 2015. But first, a recap of 2014:
Summer, 2014: Joyful Clay became a trade name and an official business. Many important things happened behind the scenes: I sampled many, many different glazes and clays. Tried out my (new to me) kiln, resulting in some success and a ton of failure until finally figuring out what the heck I was doing. Played with different forms until deciding what kinds of things I wanted to make. Practiced, practiced, practiced. I began building up stock in my items. I took many deep breaths and repeated my mantra: You can do this. This is not crazy. You can do this.
Fall, 2014: I hit the ground running, signing up for markets, sending work to local shops (being picked up by Twisted Sisters, Sweet Clover Barn, and HERE.) launching my etsy site. I managed to make pottery in between the endless hours spent building my website and promoting on etsy. Oh, and still was mama to my two littles and took care of all that goes along with that. Thank goodness for my super ultra supportive husband!
Winter, 2014: Probably the most exciting news came in late fall when Starbucks (yep, Starbucks!!) contacted me to do a promotional line of mugs for one of their exclusive stores in Seattle, Roy Street Coffee and Tea. I repeated my mantra several times (you can do this), took some deep breaths, the little voice in my head called self doubt receded, and I got to work. After a few weeks I had 17 samples ready to send out to Roy Street just in time for Christmas. Much to my surprise, they put the samples right on the shelf and they.all.sold. The Starbucks partners narrowed the selection down to their top five favorites, and I recently shipped my first order, with more surprises in the works to be announced shortly.
Needless to say, It's been a busy six months. And now, February. 2015. New year, new plans. In 5 months I will hit my one year anniversary. Where do I want to be? Here are my goals, in brief.
Goals for 2015:
Thank you so very much for your support over the last 6 months. Your encouragement keeps me moving forward with this crazy dream that was born 20 years ago when I first sat down to a potters wheel and realized this was really something special. Looking forward to the year ahead, and I hope you are too!
So very joyfully,